Data Driven Decisions

Market Research Services

Market Intelligence for Different Companies

Advanced Analytics in Houston, TX offers leading-edge market research services for residential, commercial, and industrial clients worldwide. Although market intelligence data serves a variety of purpose for different companies, its main aim is to help them grow. Read on to learn more about what we can do for you.

Advanced Analytics Can Assist You With:

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1. Gather data and market research: Gather data on historical sales.

Conduct Primary Research
Internal Sources: Sales, Operations, Supply Chain
External Sources: Customers, Distributors, Suppliers, Industry Experts
Conduct Secondary Market Research
Market Research
Analyst Reports
News Alerts
Competitor Resources
Conferences
Industry Groups

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2. Analyze industry growth and trends: Determine short- and long-term industry growth and trends for specific regions and end-users (e.g. oil and gas in EMEA).

Determine Industry Trends
New Geographies
Growing Segments
New Techniques
Key Risks
Identify Key Industry Competitors
Create Overviews of Each Key Competitor
Track Activity
Create a List of Priorities Based on Industry Trends

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3. Perform customer segmentation: Map sales/profit by end customers/distributors. Repeat for each product/ product line in each region.

Create Profiles of End Customers/Distributors
Perform Segmentation of End Customers/Distributors by Grouping According to Characteristics
Prioritize Segments According to Attractiveness and Ability to Win
Identify Needs of Priority Segments

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4. Analyze competitive landscape: Determine overall market share and market share by product line and region.

Identify Key Competitors for Each Product Line
Create Overviews of Each Key Competitor
SWOT Analysis
Anticipated Moves
Products
Regions
M&A Activity
Compare Pricing to Competitor Pricing
Analyze Overall Price Positioning Internally and Key Competitors

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5. Analyze product offerings: Analyze profitability by product.

Analyze Current Product Line Complexity
Determine Customer Product Needs (i.e. Specs)
Identify Gaps Where Current Products Do Not Meet Customer Expectations or Needs
Analyze the Current Product Development Pipeline and Comp. Offerings to Identify Market Participation Gaps

Learn About Our Market Research Services

Get the right information to help you stay on top of the game with help from Advanced Analytics. Our market research solutions can offer accurate information about your company’s prospective customer and potential strategy. If you’re interested in more details or have questions about what we do, please get in touch with us today.